Twitter Assistant insights from real users: Honeypot Marketing

Since launching our Twitter Assistant in November, we’ve been reaching out to real users to see what they’ve been able to learn for their Twitter strategies from it. These are the insights shared from Courtney Cassel, Digital Marketing Director at Honeypot Marketing.

Have a question or an insight you’d like to share? Find us on Twitter @UnionMetrics.

1. Which personalized insights from the Twitter Assistant have been the most valuable to your team?

While heartbeat metrics like follower retention, top tweets, and content breakdowns are very important, we’ve found the Influential Contributor section to be the most valuable.

The summary of accounts that have engaged recently was a unique metric and the identification of the most influential retweet, mention, and follow were also valuable for our social media, content, and public relations strategies, as well as execution.

2. Do you have an example of a small thing you were able to change and see results from, via the feedback from your Assistant?

We were able to grow our Partner Program- which is essential to digital publishers in 2018- by routinely collecting the most influential accounts engaging with our content and adding them into our influencer qualification process.

The fact that the Assistant links out directly to these accounts from the report also saves us time when we do our initial community management engagement and analysis.

3. What was the most surprising thing you learned from the Twitter Assistant?

The most surprising thing our team learned from the Twitter Assistant was the top times for posting our content.

We’ve always monitored the best days for engagement, but being able to look at the real-time heatmap down to the hour really improved our A/B testing when scheduling tweets or creating community management time blocks. We’ve already seen an increase in engagement rates.

4. How has the Twitter Assistant helped your Twitter strategy overall?

As a marketing agency that specializes in social media management, we need reporting tools and insights that provide us with basic metrics as well as advanced details that we can use to constantly test and improve the way we execute.

The Twitter Assistant has saved us time during community management, it has helped optimize our posting times and thus increased engagement rates, and has been a useful tool for our influencer program growth.

5. What do you hope to get from the Assistant in the future? (Anything from new features to how you might incorporate what you learn in your Twitter strategy going forward.)

A few things our team would love to see from Twitter Assistant in the future are:

  • Provide even more related hashtags! Perhaps in a hashtag cloud map
  • Provide the full list of accounts who engaged with the account in the set time period, not just the top three
  • Suggest other influential accounts to follow based on those engaging with the account
  • Identify not only the top performing tweet overall, but the top performing tweet by category (i.e. video vs text vs link)

Want to see what the Assistant can do for you? Get started here.