Instagram quick tip: How to use Type

If you haven’t played with all of the different modes available in Instagram Stories- or you have a little but aren’t quite sure what to do with them for your brand- we wanted to break it down for you quickly and accessibly.

Got a question or something we missed? Find us on Twitter @UnionMetrics.

What is Type and how do I find it?

When you swipe left into your Story camera from your Instagram feed, you’ll see Type as one of the available modes listed at the bottom of the screen:

  • Type
  • Live
  • Normal
  • Boomerang (we wrote about when to use this here)
  • Superzoom (we wrote about how to use this here)
  • Rewind
  • Hands-Free (we wrote about how to use this here)
  • Stop-Motion (we wrote about how to use this here)

Selecting type lets you create a quick and easy text post in your Stories that’s more visually appealing than the method of the past, which was usually to take a picture of a blank desk or wall and then type over it in the only font offered.

What do Type posts look like?

When you open Stories and select Type, the default screen looks like this:

Instagram Stories Type 1

There are several different background colors and fonts to choose from.

Instagram Stories Type 2

And as with any setting in Stories, you can create something to save to your phone and repurpose elsewhere even if you don’t want to save it as part of your Story. Simply click the “Save” arrow in the bottom left corner of the screen.

You can also save a text post, upload it to your Story and then add it to Highlights if you want it to stick around past the 24 hour expiration. (Read about how some brands are using Stories Highlights here.)

What can I use Type Stories for?

Got a lot to say? Maybe your brand has an exciting new announcement to make, or a product to explain.

You might be launching a new campaign with a contest and have a disclaimer to make.

You can also start telling a story and make it interactive by adding a poll and other types of formats to your Story. Get creative!

And if you want help measuring your content’s impact on Instagram, let us know! You can get started with our free account checkup below.

Want more engagement on Instagram? Our checkup analyzes the last 30 days of posts, likes and comments on your account to quickly give you key insights into how to improve.

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