Social media is supposed to be a place for humans to connect with other humans from all over the world, based on shared interests. They might also opt into following certain brands they love that are part of those interests. But they still want to interact with those brands on a human level, using humanMore

The Facebook algorithm is what most marketers have a lot of anxiety around these days. Knowing as much as possible about how the algorithm works gives marketers an edge, but it can also be hard to keep the changes straight. With that in mind we’ve written posts to keep you up-to-date- both specifically about howMore

We’ve been doing our best to keep you up-to-date with the latest algorithm changes across platforms- Facebook, Instagram and Twitter- but we haven’t discussed the intersection of algorithms and influencer marketing much. As influencer marketing shows no signs of slowing down, we might as well dive in. Got questions or something we missed? Find usMore

It’s not great for a company with “chicken” in its name to run out of chicken, but that’s what happened to KFC in the UK this week. Brand crises are rarely predictable, so any planning done ahead of time has to be tailored to the situation at hand (which doesn’t mean your brand shouldn’t haveMore

The Week in Social #293

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things brand strategy  A content marketing planMore

If you haven’t played with all of the different modes available in Instagram Stories- or you have a little but aren’t quite sure what to do with them for your brand- we wanted to break it down for you quickly and accessibly. Got a question or something we missed? Find us on Twitter @UnionMetrics. What is TypeMore

Since launching our Twitter Assistant in November, we’ve been reaching out to real users to see what they’ve been able to learn for their Twitter strategies from it. These are the insights shared from Courtney Cassel, Digital Marketing Director at Honeypot Marketing. Have a question or an insight you’d like to share? Find us on Twitter @UnionMetrics.More

What to do when you fail

It’s inevitable and yet we all pretend like it will never happen to us: Our campaigns will always do well, we don’t need any systems in place for coping with our failures, professional, personal or otherwise. And we always learn how wrong we are just a little too late. So rather than trying to pretend like failureMore

We all know the Valentine classics: Candy hearts, wine, chocolates, maybe a cuddly teddy bear and a balloon or two. We also know the romantic stories we love, with partners so devoted they cannot be apart and partners who push each other to be their very best selves. But when does that devotion, or that drive,More

The Week in Social #292

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On influencer marketing Influencer marketing is everywhere but thatMore