We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
All about Facebook
There has been a lot of panic around Facebook’s most recently announced News Feed changes. Here are The Pros and Cons of Facebook’s Coming News Feed Changes – from a Page Perspective from Andrew Hutchinson for Social Media Today.
The main point? Brands don’t need to panic as organic reach has been declining on Facebook for a while; it’s publishers that will be more impacted by this change. Still, you want to learn as much as you can about how Facebook and other algorithms work in order to create a comprehensive content strategy for your brand.
Some good points in this piece from Jon Loomer- Facebook Marketers are Already Fumbling News Feed Change- including:
“Understand that brand content isn’t inherently bad. But marketers often create bad, unnatural, inauthentic, manipulative content. As a result, they’re lumped together.
But, I can tell you that not all brands will suffer from this. As I scroll my news feed, I still see a ton of brand content. And I fully expect I will continue to see brand content.
Why? The content I see isn’t manipulative trash. It’s useful, entertaining, educational, and natural.
I’m not going to act like this stuff is easy. Creating good content that people want to see when you’re trying to build a business and ultimately sell stuff is hard. It’s an insane challenge. Decide whether you’re up to that challenge.”
To focus on a more specific part of the News Feed content strategy, Becky Brooks asks What Facebook’s Latest News Feed Update Means for Your Video Marketing Strategy for SMT.
Finally, some advice from Facebook via Seb Joseph for Digiday: Facebook to worried marketers: Get users to mark you as ‘see first’. It’s a small thing, but always consider how your audience will receive such an ask and frame it appropriately.
On everything else
The latest platform updates
Each week we share the last platform updates we think are the most relevant to our readers.
- You can now use GIFs on Instagram [Karissa Bell for Mashable]
- Snapchat will let non-users see Stories outside its app but won’t show them ads (yet) [Tim Peterson for MarketingLand]
- Vine Version 2.0 is Coming – Though You Can’t Call it That [Andrew Hutchinson for SMT]
- Instagram is supposedly testing a feature that tells you when someone’s recorded your story [Raymond Wong for Mashable]
- Twitter Improves Image Cropping Process to Better Focus on Key Areas of Attention [Andrew Hutchinson for SMT]
- Facebook updates branded content policy to clarify what qualifies as content [Tim Peterson for MarketingLand]
Thank you, as always, for reading and we’ll see you next week!
Image source: The Found Animals Foundation.