The Week in Social #288

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics

On social strategy

Worried about the recent Facebook News Feed changes? You’ve got some options. Liz Jostes covers some of them in Facebook News Feed Changes: 7 Ways to Respond for Eli Rose Social Media. (Also keep in mind that publishers will see more of a decline than brands, who have already been experiencing a decline in organic reach over time.)

Even if it doesn’t fit your brand voice and values to be weird and snarky on Twitter, here’s What MoonPie’s Social Strategies Can Teach Brands About Engaging With Fans from Deborah Sweeney for Social Media Today.

Need a little help with your Instagram strategy? Here are 5 Tried and Tested Ways For B2B Companies To Stand Out On Instagram from Keren Lerner for Jeff Bullas’s blog.

On content marketing

The title may be harsh but the piece is helpful: 27 Reasons Why Your Content Sucks from Ann Gynn for the Content Marketing Institute’s blog.

A big takeaway?

“A lack of focus on the audience’s needs was frequently cited as a key mistake.”

On influencer marketing

If you have no idea where to start with influencer marketing, then A Comprehensive Guide to Instagram Influencer Marketing from Shane Barker for Convince & Convert is exactly what you need.

There’s one group that might get a boost from the latest Facebook News Feed changes, and that’s influencers. Shareen Pathak covers this for Digiday in ‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes

Finally, you want to work with real influencers, for obvious reasons. So before you enter into an agreement with an influencer, here are 10 Telltale Signs Your Social Media Influencers are Fake from Michael Quoc for Spin Sucks. (Spoiler: It’s not that hard to tell.)

The latest platform updates

Every week we share the platform updates we think are most relevant to our readers. Definitely let us know if we missed one!

Thank you for reading and we’ll see you back here next week!


Image source: The Found Animals Foundation