The Week in Social #286

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics

On content marketing

Work smarter, not harder; upcycle your content using Ann Smarty’s piece for Convince & Convert on How to Recycle Old Content to Increase Your Conversions.

It’s no secret that the amount of content available for consumption far outweighs the time, interest and energy available to consume it. What to do? Start by reading Hilary Bird’s How to Stand Out in the Era of “Content Shock” for Spin Sucks.

On influencer marketing

If you need a comprehensive get-started guide for working with influencers, Bill Widmer’s  How to find, reach out to, and work with influencers (without breaking the bank) for the Marketing Insider Group’s blog isn’t a bad place to start.

Platform updates

Every week we do a quick roundup of the platform updates we think are most relevant to our audience.

This week it’s:

Thank you, as always, for reading and we’ll see you next week!

Image source: The Found Animals Foundation