Instagram quick tip: How to use Superzoom

If you haven’t played with all of the different modes available in Instagram Stories- or you have a little but aren’t quite sure what to do with them for your brand- we wanted to break it down for you quickly and accessibly.

Got a question or something we missed? Find us on Twitter @UnionMetrics.

What’s Superzoom and where do I find it?

When you swipe left into your Story camera from your Instagram feed, you’ll see Superzoom as one of the available modes listed at the bottom of the screen:

  • Live
  • Normal
  • Boomerang
  • Superzoom 
  • Rewind
  • Hands-Free (we wrote about how to use this here)
  • Stop-Motion

Selecting Superzoom will let you zoom in dramatically on something in the environment around you, leading to a lot of possibilities and some possible laughs.

Merle Superzoom screenshot

What does Superzoom look like?

Once you pick your subject and line the square up (seen in the screenshot above) on the object or area of something you want to zoom in on, you want to decide if you want music in your Superzoom.

Clicking on the music note above the record button will give you a few options:

  • Dramatic
  • Beats
  • TV Show
  • Bounce

This can change the feel of your Superzoom so think about the mood you want for a quick joke vs. if you’re using this as part of a product demo. (As always make these choices based on your existing brand voice and what you know about your audience and their sense of humor.)

If you start recording without selecting music, your Superzoom will be silent.

What can I use Superzoom for?

The first and most obvious use for Superzoom is to dramatically focus in on something funny or out-of-place in your environment. It’s a great feature for adding a little humor to an otherwise dry Story. Consider using it for:

  • Zooming in on something funny in your office or at an event
  • A humorous break in a product demo or other explainer
  • A detail you want to emphasize in a product demo
  • An important point in a brand explainer

Have fun with it!

What great uses of Superzoom have you seen? Tell us about it on Twitter @UnionMetrics.