Instagram Quick Tip: How to use Stop-motion

If you haven’t played with all of the different modes available in Instagram Stories- or you have a little but aren’t quite sure what to do with them for your brand- we wanted to break it down for you quickly and accessibly.

Got a question or something we missed? Find us on Twitter @UnionMetrics.

What’s Stop-motion and how do I find it?

When you swipe left into your Story camera from your Instagram feed, you’ll see Stop-motion as one of the available modes listed at the bottom of the screen:

  • Live
  • Normal
  • Boomerang
  • Superzoom (we wrote about how to use this here)
  • Rewind
  • Hands-Free (we wrote about how to use this here)
  • Stop-Motion

Selecting Stop-motion will let you easily film a stop-motion video of anything at all: A recipe, a product demo, something funny around the office, or you can just use it to make a simple video a little more interesting.

What does Stop-motion look like?

Once you line up your shot, you take a series of photos Instagram will show you thumbnails of until you choose “Done” at the top of the screen.

It looks like this:

stop motion merle process

There’s no music or other selection to make, other than deciding if you’ll download the video for use in the future (a great way to repurpose content!).

Otherwise it will be in your Story for 24 hours, then in your Stories archive unless you have that setting turned off. Scroll through your Stories archive to add anything to your Stories Highlights (see more about how brands can use that feature here).

What can I use stop-motion for?

Stop-motion is a dynamic art-form that Instagram has just made it infinitely easier to access, so find some fun ways to use it!

Show a quick breakdown of a product, give a quick tour of the office, document a transition in a day-of Story takeover by an employee or influencer— get creative with it.

See some examples of how we’ve used it on our Instagram profile.

And if you want help measuring your content’s impact on Instagram, let us know! You can get started with our free account checkup below.

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