It can be hard to keep up with the addition of new Instagram features, especially since it might be a while between the time they are announced and the time they are rolled out widely enough for you to have access to them.
With that in mind, we rounded up all of the latest updates we could find plus all of the how-tos we’ve written to help you out.
Got questions or something we missed? Find us on Twitter @UnionMetrics.
All of the latest features
Instagram has rolled out a few things over the last few months, including:
- Stories Archives and Highlights: The ability to archive all of your Stories and select some to Highlight on your profile
- Recommended posts: A section now pops up when users are scrolling their feed to show “recommended posts”
- Following hashtags: Brands can follow relevant industry, influencer, even competitor hashtags and they’ll show up in their feed alongside everything else
- Paid Partnership labels: These clarify influencer-brand relationships and can help both steer clear of FTC violations
- Stories can include photos outside of the past 24hrs: This feature is still rolling out, but is a boon for brands in terms of their content pool for Stories
It has also been reported that Instagram is testing features like native regramming, text-style posts and GIFs in Stories (the latter of which just rolled out last week), a close friends list, and more that may or may not be rolled out more widely in the coming months. We’ll keep you updated if they do through our Week in Social posts (the latest platform updates are always listed in their own section at the bottom of the post every Friday) and more extensive write-ups when they’re relevant.
Some things have been smaller updates that weren’t as widely publicized, like new features added to Stories. We wrote about how brands can use some of these features over the past few months (please let us know if there’s one you’d like us to cover that we haven’t yet!):
- Instagram Quick Tip: How to use Stop-motion
- How brands are using Instagram Stories Highlights
- Instagram quick tip: How to use Superzoom
- Everything you need to know about the Instagram algorithm
- How you can boost engagement around the Instagram algorithm
- How to create a good Instagram post
- The best Instagram apps for business
- Instagram quick tip: How to use the hands-free mode in Stories
- Don’t buy your Instagram followers. Here’s why.
The last word
The best way to see how you’re performing on Instagram- including the testing of new features with your audience- is to have a comprehensive measurement system in place.
Get started with our free Instagram account checkup to see your last 30 days of activity.