Social media managers, influencers and Instagram power users the world over have long wished Instagram posts could be scheduled, and now that wish is finally coming true. Instagram scheduled posts are here! From Instagram’s announcement: “Today, we’re introducing new features to the API, such as allowing businesses to schedule posts, view posts they’ve been taggedMore

It seems obvious that you’d want to copy-edit everything before you publish as a brand, but mistakes are always made. Even by the big brands: Black Friday **** Need copy and link**** — McDonald's (@McDonaldsCorp) November 24, 2017 Fortunately a quick thinking social team can turn things around with a brand-appropriate joke: When you tweetMore

It can be hard to keep up with the addition of new Instagram features, especially since it might be a while between the time they are announced and the time they are rolled out widely enough for you to have access to them. With that in mind, we rounded up all of the latest updates weMore

In January we expect most marketing directed at us to be about fitness, weight loss and systems designed to change our lives for the better with meditations and affirmations, increasingly packaged as part of an overall “wellness” lifestyle. KFC is cleverly tapping into the idea of wellness as a whole by staking out the partMore

The Week in Social #289

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  All about Facebook There has been a lot ofMore

Statistics around Facebook video viewing show that most users watch videos with the sound off (85% according to this Digiday piece from 2016), but not all best practices apply to your brand. How do you determine if adding captions to your Facebook videos is worth it for your brand? Let’s walk through it. Got questionsMore

The fitness industry is not particularly known for having a sense of humor, especially when it comes to advertising for protein supplements and bars. It’s mostly a sea of buff torsos and boasts of protein gram counts. KIND bars have always advertised based on their “real food” ingredients and now they’re carrying that approach over toMore

The Week in Social #288

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On social strategy Worried about the recent Facebook NewsMore