The Week in Social #285

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

For the last working week of the year, we’re keeping things short and sweet.

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics

A little bit of everything

It’s no secret that many brands and personal brands have been struggling with the changes to the Instagram algorithm. The recent introductions of Instagram Stories Highlights gives brands a new opportunity to boost their organic engagement, however. Andrew Macarthy explains in How to Combine Instagram Stories Highlights and Story Links to Increase Conversions for Social Media Today.

If you’re still working on your 2018 plans, here’s a good foundation to start from: 4 Facts You Must Know Before Creating Your 2018 Marketing Plan from Anja Skrba for Convince & Convert.

Platform updates

Each week we keep track of the latest platform updates and share the ones we think are most relevant here.

This week it’s:

Thank you, as always, for reading and have a very happy holiday break!

Image source: The Found Animals Foundation.