The Week in Social #284

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics

On content marketing

There is a lot of content marketing advice out there, and maybe you’re frustrated and just want to find something a little fresh for your brand to work with in 2018. Enter: 3 Unusual Content Marketing Approaches That Actually Work from Nick Nelson for the Top Rank Marketing blog.

As for the “Stir the pot” suggestion, we advise extreme caution there. You need to be sure that you know your audience very well, your approach is still on-brand, and that you have a comprehensive crisis communication plan in place before you even consider a pot-stirring strategy.

On influencer marketing

If your brand is looking to get started with or overhaul your influencer marketing strategy, here’s one take on what it should look like: Here’s What Your Influencer Marketing Strategy Should Look Like, from Chad Pollitt for Convince & Convert.

It’s the time of year for reflection, and why not reflect on the behemoth that influencer marketing has become? Here’s a look at Influencers, ads, and social media: 2017 in review from Harvey Cossel for We Are Social’s blog.

As we noted earlier this year, many brands aren’t maximizing their investment in the content that comes out of their influencer partnerships. To avoid that mistake, here are 4 Ways to Get More Brand Value from Influencer Generated Content from Kim Westwood for PR Couture’s blog.

All the latest platform updates

Each week we keep track of the latest platform updates and share the ones we think are most relevant here.

This week it’s:

Thank you for reading, and have an excellent weekend!

Image source: The Found Animals Foundation.