Twitter Assistant insights from real users: The Motley Fool

Since launching our Twitter Assistant in November, we’ve been reaching out to real users to see what they’ve been able to learn for their Twitter strategies from it. These are the insights shared from Laurie Street, Communications & Digital Content Manager from The Motley Fool.

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1. Which personalized insights from the Twitter Assistant have been the most valuable to your team?

Insights into past top-performing tweets have contributed to a better understanding around what excites and engages @FoolCulture’s followers.

2. Do you have an example of a small thing you were able to change and see results from, via the feedback from your Assistant?

Considering everything that goes on at FoolHQ, pinpointing exactly what to tweet can be difficult. Knowing that engagement rises around certain themes – like our internal speaker series – has made it possible to create more relatable content.

3. What was the most surprising thing you learned from the Twitter Assistant?

I’m always surprised to see the “best time to tweet.” The Motley Fool is a global organization, so many of our followers are located in different time zones. The personalized heat map, which dives into more specific data, has been particularly helpful for scheduling job-related posts.

4. How has the Twitter Assistant helped your Twitter strategy overall?

Engagement data has helped in cutting useless content and making @FoolCulture’s overall messaging more efficient.

5. What do you hope to get from the Assistant in the future? (Anything from new features to how you might incorporate what you learn in your Twitter strategy going forward.)

Hashtags are tricky to understand, especially when it comes to their effectiveness. I’m excited to explore how Twitter Assistant can help @FoolCulture reach new audiences through hashtags that relate to our current followers.


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