Everything you need to know about the latest algorithm changes

While you’re busy planning for 2018 or putting the final touches on your plans for 2018, you might not have time to research all the latest algorithm changes in-depth, especially if you’re a smaller brand or team with limited resources.

With that in mind, we’ve rounded up all the algorithm posts we wrote this year and added any updates we’ve come across since they were published.

Got questions or something we missed? Find us on Twitter @UnionMetrics.

Everything you need to know about the Instagram algorithm

Last month we updated the methods we’ve seen influencers and other brands using around the Instagram algorithm and added everything we know about how the algorithm works.

We also covered a lot of the same territory as a guest on #ChatGram; you can find a recap of that chat here.

Everything you need to know about the Facebook algorithm

In October we put together everything we could find about how the Facebook News Feed algorithm works and how brands can work with it.

While Facebook is most likely constantly making small tweaks and running tests around new algorithm features, they haven’t announced any major algorithm changes since October. If they do, we’ll be sure to keep you updated!

In the meantime, we keep track of smaller updates and new features across platforms in our weekly This Week in Social.

Everything you need to know about the Twitter algorithm

Kicking off this series in September we put together everything we could find about how the Twitter algorithm works and what brands can do to work with it.

Much like Facebook, Twitter most likely also runs small tests tweaking and introducing new features to their algorithm constantly, but they also haven’t announced any major algorithm updates or changes since September. We will update if and when they do!

Bonus: What’s the best way to stay on top of changes?

Have a systematic measurement system in place. This way you have a baseline for your brand and you’ll be able to spot right away- across platforms- if anything is changing, for better or for worse.

If you need help with that, we’d love to show you a demo of exactly how our analytics can do just that and more. Get started below.

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Photo by Markus Spiske on Unsplash