Holiday campaigns are their own special undertaking, requiring brands to think through what about the season is important to their audience and still relevant to their voice, values and more. A lot of brands play it safe and stick to family values and schmaltz, which is fine but not particularly memorable. We’ve tried to pick outMore

The Week in Social #285

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  For the last working week of the year, we’re keeping things short and sweet. Read anything good that we missed? Share it with us on Twitter orMore

Please allow for a little extra time to return your calls and emails over the winter holiday, from Friday, December 22nd through Monday, January 1st. During this time, we’ll do our best to return all non-urgent requests within 24 hours and urgent requests as soon as possible. As always, you can get in touch with usMore

Since launching our Twitter Assistant in November, we’ve been reaching out to real users to see what they’ve been able to learn for their Twitter strategies from it. These are the insights shared from Laurie Street, Communications & Digital Content Manager from The Motley Fool. Have a question or an insight you’d like to share? FindMore

It’s that time of year again: Time for end-of-year audits for your content, on your blog and across your social accounts. We’ve been breaking down different aspects of reviewing your 2017 and planning for 2018 over the past few weeks and we wanted to put everything together in one easy place for you to reference.More

Many brands have strayed from a traditional, reserved brand voice in advertising to embrace weirdness and humor. None fits quite so well with their product as Poo-Pourri does, however; they take a social taboo and tap into the humor around it for their advertising. And this holiday season they’ve enlisted the help of a veryMore

The Week in Social #284

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing There is a lot of contentMore

Brand voice isn’t new territory for this blog, but it’s usually discussed as part of a larger strategy rather than focused on individually. Today we’re doing just that and asking a specific question: Should your brand voice change for the holidays? If so, how much? Should you change it just around a specific holiday campaign, orMore

The exact audience for your brand on each social platform is always a little bit different; some will follow you on Twitter for a slightly different reason than they choose to follow you on Instagram, and they’re probably looking for slightly different things from you in each place. It’s important to keep that in mindMore