We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
On content marketing
‘Tis the season for content audits and content marketing planning for the year ahead. If you Need Blog Post Ideas? These 17 Sources of Inspiration Work Every Time, from Marko Saric.
Everyone always talks about understanding and focusing on their audience, but not many marketers actually do. If you want to put the work into making that change, here are 4 Ways to Shift Your Thinking to Truly Focus on Your Audience, from Michele Linn for the Content Marketing Institute.
Most brands can’t afford big-name celebrities or influencers and that’s just fine, because micro-influencers are often a better fit. So Let’s Talk About the Underdog: How Micro-Influencers Boost Your Brand, from Christina Hawatmeh for V3B’s blog.
Even if brands don’t work with influencers on a project, there’s still plenty to learn from their approach to social platforms and more. Clayton Johnson covers this for SHIFT Comm’s blog in What we can learn from social media influencers
On live video
If your brand has been hesitating when it comes to live video because you think it’s for B2C only, here’s Why B2B Companies Need to Get Started with Facebook Live from Adam Buchanan for Convince & Convert.
And if you just can’t wait: Eager to embrace live video? Inspiration and tips on how to get started from Jordan Kasteler for Marketing Land.
All the latest platform updates
Every week we pull together the platform updates we’ve seen that we think are the most relevant to our readers. This week we’ve got a lot:
- Facebook rolls out polls for Pages across desktop, mobile [Tim Peterson for Marketing Land]
- Facebook Messenger plugin enables cross-platform customer service [David Lumb for Engadget]
- Instagram opens sponsor-tagging tool to more creators, adds monitoring system [Tim Peterson for Marketing Land]
- Instagram now lets you add any photos or videos to your Stories [Darrell Etherington for TechCrunch]
- Twitter is rolling out 280-character tweets around the world [Casey Newton for The Verge]
- Twitter opens up $99 a month subscription ad program to more accounts [Tim Peterson for Marketing Land]
Thank you, as always, for reading and we’ll see you back here next week!
Image source: The Found Animals Foundation.