The Week in Social #280

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics

On content marketing

‘Tis the season for content audits and content marketing planning for the year ahead. If you Need Blog Post Ideas? These 17 Sources of Inspiration Work Every Time, from Marko Saric.

Everyone always talks about understanding and focusing on their audience, but not many marketers actually do. If you want to put the work into making that change, here are 4 Ways to Shift Your Thinking to Truly Focus on Your Audience, from Michele Linn for the Content Marketing Institute.

On influencers

Most brands can’t afford big-name celebrities or influencers and that’s just fine, because micro-influencers are often a better fit. So Let’s Talk About the Underdog: How Micro-Influencers Boost Your Brand, from Christina Hawatmeh for V3B’s blog.

Even if brands don’t work with influencers on a project, there’s still plenty to learn from their approach to social platforms and more. Clayton Johnson covers this for SHIFT Comm’s blog in What we can learn from social media influencers 

On live video

If your brand has been hesitating when it comes to live video because you think it’s for B2C only, here’s Why B2B Companies Need to Get Started with Facebook Live from Adam Buchanan for Convince & Convert.

And if you just can’t wait: Eager to embrace live video? Inspiration and tips on how to get started from Jordan Kasteler for Marketing Land.

All the latest platform updates

Every week we pull together the platform updates we’ve seen that we think are the most relevant to our readers. This week we’ve got a lot:

Thank you, as always, for reading and we’ll see you back here next week!

Image source: The Found Animals Foundation.