Help save the Yetis with Great Divide Brewing

It’s National Yeti Awareness Week, and you can help save the increasingly endangered Yeti through a comprehensive campaign put on by Great Divide Brewing.

The campaign includes a giveaway, seen in the tweet above, which includes several other well-selected brands like Yeti Coolers. To enter the giveaway, you have to sign up for their newsletter, increasing your “awareness” of the Yeti. (This is the name of one of Great Divide’s most popular beers that has several different specialty formats.)

Great Divide has done a fantastic job of spreading different parts of this campaign across social networks like Instagram and Facebook in addition to Twitter, posting the same images and videos in different places at different times to keep their audience engaged.

They’re also capitalizing on nostalgia marketing with a video meant to evoke the feel of charity telethons of the past.

The page of their site set up to promote the campaign also encourages those visiting to share their support for saving the Yeti across their own social networks:

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Overall, it’s an extremely fun, light-hearted campaign with fantastic execution.


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