The Week in Social #281

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing Especially as we near the endMore

Hopefully you’ve tried our brand new, totally free Twitter Assistant. It takes just a minute to run, and it’ll help you figure out how you can Tweet better. If you haven’t yet, try it now. Now that you’ve run it, let’s talk more about how the Assistant works and what you can learn from it. The Twitter AssistantMore

Black Friday stirs up a lot of controversy between dedicated shoppers and those who think stores should stay closed on Thanksgiving Day at least. In response to this we’ve seen companies running campaigns around closing their stores and giving their employees the day off. The first example that comes to mind is REI’s #OptOutside campaign, where theyMore

Last week we shared our best advice for how to plan your 2018 content calendar, so this week we’re getting into how you can plan your social content to fit around that calendar. Got questions or something we missed? Find us on Twitter @UnionMetrics. Look at stats for 2017 Every good plan starts with anMore

Many of you have been with us since the early TweetReach days, when we got our start as one of the first Twitter analytics tools. A lot has changed since then, including our expansion to other social channels and becoming Union Metrics, but one thing hasn’t – our commitment to providing the absolute best TwitterMore

Employee advocacy is an important part of many brand strategies, but Sephora just took theirs even further by casting their own employees in a diverse holiday campaign. (Who wouldn’t help boost a campaign they modeled in, after all?) Fitting since their employees are known as “cast members” in the first place. On the details ofMore

The Week in Social #280

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing ‘Tis the season for content auditsMore

Earlier this week we guest hosted #ChatGram on Twitter, talking about the Instagram algorithm: What we know about how it works, some tactics we’ve seen influencers using in the wild to boost their engagement around it, and how brands can borrow from those tactics. In case you missed the chat or just want all ofMore

Regular readers of our blog and viewers of our office hours know that we love to encourage a healthy amount of experimentation in your social strategy across platforms. It’s wise to always work from best practices and with the knowledge your data is giving you, but also leave room for ideas that grow out ofMore

2017 is winding down fast, so we want to be sure you have everything you need to start 2018 off strong, including your content calendar. Got questions or something we missed? Find us on Twitter @UnionMetrics. Get your baseline First, look at your 2017 stats. Ideally you’ll be paying attention to these at least monthly,More