The Week in Social #278

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics

All about influencers

Don’t do the same old kind of posting scheme with an Instagram influencer. Here are 4 Ways To Creatively Partner with Instagram Influencers, from Kristen Matthews for Social Media Today (SMT).

And on the flip side of influencer marketing, here’s How to Protect Your Brand When Working With Social Media Influencers from Paul Johnson for Social Media Explorer because everything is not always sunshine and roses.

On video marketing and Facebook

Video can be quite an investment of resources, both time-wise and financial, so be sure you use these 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment from Jodi Harris for the Content Marketing Institute’s blog.

And don’t be afraid to dive into long-form video if that makes the most sense for your brand. See How 7 Brands Connect With Audiences Through Long-Form Video Content from Anne Leuman for the TopRank Marketing blog.

Last but not least, this piece on Facebook’s latest News Feed experiment- which is covered in the next section on platform updates- covers what brands specifically should know about it: Facebook’s latest News Feed experiment should concern brands, from Patricio Robles for the Econsultancy blog.

The latest platform updates

Every week we try to keep up with platform updates we think will be most relevant to our readers. Here are this week’s:

Thanks for reading and we’ll see you again next week!


Image source: The Found Animals Foundation.