The Week in Social #277

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics

On content marketing and crisis comms

If you’re looking to try something a little bit different with your content marketing, here are Eight effective examples of quizzes in content marketing from Nikki Gilliland for Econsultancy’s blog.

Here’s an important question: Are You Sure You Want to Wing It When It Comes to Crisis? Spoiler alert: No, you do not. Read the details from Seth Arenstein for PR News.

“OK, the truth is that in survey after survey, communicators indicate that only about half of brands have crisis plans in place and fewer than that conduct regular exercises to keep personnel sharp. “

So don’t just make a plan, but regularly run through it with your team.

On influencer marketing

Here’s a great read from Joel Contartese for EntrepreneurWhat I’ve Learned From Spending $10 Million on Influencer Marketing. A big takeaway? Quality over quantity. Here’s why:

“A smaller influencer who is focused on your niche and has passionate followers will have more impact than a blockbuster influencer who couldn’t care less about your brand.

The content created by the influencer should subtly promote your product or service. That means it is best to work with an influencer who might naturally use your product or service. This will make it much easier for him or her to create compelling content.”

Got stellar employees? Why not make them your influencers? Here are Five brands putting employees at the heart of their influencer strategy, from Andrew Seel also for Econsultancy’s blog.

On video marketing

Even if you’re a really small brand or think your industry isn’t being engulfed by the video frenzy like everyone else, here’s Why You Shouldn’t Ignore Video Content from Corina Manea for Spin Sucks.

And if you’re already diving into Facebook Stories, here’s How to Make Custom Frames for Facebook Stories to Promote Your Business in Photos and Videos from Andrew Macarthy for Social Media Today.

The latest platform updates

Social changes fast so we try to round up the platform updates we think are most relevant to our readers each week. This week we’ve got:

Thank you, as always, for reading and we’ll see you again next week!

Image source: The Found Animals Foundation.