The Week in Social #276

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics

On Instagram and video marketing

If you’re a B2B brand struggling to find your “voice” on Instagram, you’ll want to check out Ross Simmonds’s piece 7 B2B Brands Using Instagram the Way You’re Supposed To for Convince & Convert.

If you’re intrigued by the new Instagram poll stickers but not sure how to use them, then Dhariana Lozano’s piece 6 Instagram Poll Sticker Ideas for Your Brand or Business for Social Media Today should get you started.

Meanwhile Marketing Land columnist Jordan Kasteler does a little social video myth busting: 4 myths about video social media marketing, debunked.

On influencer marketing

If you’ve been reading our blog or following us on social for a while, you’ll know that our advice when it comes to FTC disclosure is: When in doubt, disclose. With that said, Lauren Johnson has a great breakdown of the 4 Things Marketers Should Know About the FTC’s Latest Crackdown on Influencer-Driven Social Media in Adweek.

More and more brands are working with influencers, but many of them aren’t maximizing the relationship. Elisabeth Rosen covers it for L2 in the aptly named Getting the Most From Influencers. The fix can be pretty simple too:

Share influencer content. 70% of brands have influencer partnerships on Instagram, but just 10% re-post the content that influencers create on their own accounts. This is a major missed opportunity, as images featuring influencers score 17% more engagement.”

Emphasis original.

INFLUENCERs-Average-Number-of-Posts-and-Brands-Mentioned-by-Influencer-Category

On content marketing

It’s one thing to know the best practices you’re supposed to apply to your content marketing and another thing entirely to implement them. Renae Gregoire breaks down How to Infuse ‘Know,’ ‘Like,’ and ‘Trust’ Into Your Content for the Content Marketing Institute’s blog.

Finally, you know you need a crisis communication plan but if you don’t have one it can be tough to know where to start. Crisis Communications: 10 Steps for Building an Effective Plan from Judy Luk-Smit for AirPR is a great piece to work from.

The latest platform updates

And last but never least, we always round up the latest platform updates from the week we think are most relevant to our readers:

Thanks for reading and have a great weekend!


Image source: The Found Animals Foundation.