Every other Thursday you can find our Social Media Manager Sarah and our Customer Support Rep Betsy- and sometimes a surprise guest or two!- on Instagram and Facebook Live for office hours. From 31 different broadcasts, Betsy and Sarah are sharing their top tips from office hours. Betsy’s top tip When you’re sharing tips withMore

If you’re a regular reader of our Campaigns We Love series, you’ll have noticed a theme in our chosen campaigns over the last few weeks as Halloween approached (it has been very spooky). We gathered all of our favorite Halloween campaigns here so you can get inspired for all of your holiday marketing needs, whetherMore

Influencer marketing- especially Instagram influencer marketing- is all the rage at the moment, and some campaigns choose more wisely in their influencer partnership than others. One pitch-perfect pair is Link AKC and popular Instagram dog duo (now a dog quartet) Harlow and Sage. The latter star in a one-minute long “Howloween” video showing how LinkMore

The Week in Social #278

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  All about influencers Don’t do the same old kindMore

We’ve covered a little bit about bots before when we’ve written about why you shouldn’t buy Instagram followers. But we thought it might help to go a little bit more in depth about bots: You’ve heard that they’re bad, but just why are bots so bad? What can they do to harm your brand? HowMore

Why we need #dayoffbrags

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Taking time away from social is crucial for your health, happiness and general well-being but it can also feel like you’re letting your customers, fans and followers down if you aren’t available to them 24/7 on social, even during the holidays. How do you strike the right balance between being a responsive brand and alsoMore

Halloween is obviously an important time of year for candy brands and Mars candy has done something truly attention-grabbing this year with a series of bite-sized horror films (all two minutes) that are each sponsored by a different brand of Mars candy and are truly a treat for horror fans. They partnered with Fox for the project, soMore

The Week in Social #277

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing and crisis comms If you’re lookingMore

We build the analytics around here so it’s easy for us to get caught up in things from that end of the spectrum. With that in mind, we’re reaching out to some different perspectives on using social media, from Instagram influencers to podcasters and more. This is an interview with Melissa Kraemer, momager for popular InstagramMore