The Week in Social #271

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics

On crisis comms

Here’s the one big question that matters when it comes to crisis comms: Will your crisis plan be ready when it matters? There’s no time like the present to review and plan, as Ronn Torossian reminds us from his blog, Behind the Lines.

All about video

While you can’t outright copy the big brands with their enormous budgets, you can draw a lot of inspiration from the campaigns and content they launch. Lydia Cockerham shares Six ways ‘boring’ B2B brands stole A+ social video from B2C for Econsultancy’s blog. One strategy? Tap into emotion, like IBM:

“We know that high-arousal and high-dominance feelings are more likely to create a successful social video. Basically, we react well to intense emotions that we feel in control of, like awe, delight or inspiration — we don’t react well to weak or confused emotions that we feel less in control of, like distress or disgust.”

And, you know, everyone loves puppies.

We heard that you like video so we got you a video on The State of Social Video: Marketing in a Video-First World [Video]. Or rather, Becky Brooks did for Social Media Today.

And this is more for your personal brand, but that can always extend to a representation of any larger corporate brand you happen to be a part of: How to Use LinkedIn Video to Boost Your Performance from John Nemo, also for SMT. Have you posted any LinkedIn video yet? Let us know how it’s going for you!

The latest platform updates

Thanks for reading and see you next week!

Image source: The Found Animals Foundation.