The Week in Social #269

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics

On all things video

First things first: If you don’t have a big budget for video, here’s How to Get Started with Video Content Marketing (Without a Blockbuster Budget) from Joshua Nite for the Top Rank Marketing blog.

Want to diversify your video marketing with 360-degree video? Then you’ll need A marketer’s guide to using 360-degree photos and video on social from Kayla Matthews for Mobile Marketer. A caveat, before you jump in:

“However, the video is only as good as the panoramic shot a brand takes. This means that if marketers are working on a low budget and not very good with taking photos and videos, the result might not be that great, leading to a poor user experience. This can impact how users view a brand overall.”

The good news on that front is that Facebook is making it easier for brands to create this kind of content; just check out the platform updates below.

eMarketer covers How Social Platforms Are Using Video to Capture Audience Attention. The bottom line? Look for a lot more video coming to social, some of it looking more like traditional TV programming.

social video

If you’re confused at the proliferation of “Stories” popping up across social platforms, here’s a fantastic in-depth review from Chloe West of Chloe Social: What Are Stories & How Do You Use Them?

And for a very specific how-to, check out How to put old photos in your social media stories from Molly Sequin for Mashable.

All the latest platform updates

Thanks for reading and have a great weekend!


Image source: The Found Animals Foundation.