We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
On a Instagram and influencer marketing:
Instagram Stories just turned one, and Andrew Hutchinson shares this New Study Shows How Brands are Using Instagram Stories to Boost their Messaging for Social Media Today (SMT). The highlights? Most brands post to Stories at least once a week, behind-the-scenes content and takeovers are popular types of posts made, and fitness and fashion are the leading industries.
Susan Guillory breaks down an important distinction in influencer marketing this week for Cision’s blog: Understanding Paid vs. Earned Influencer Relationships. The gist?
“Let me clarify: you don’t have to spend money on influencer relationships. But you will get different results if you do.”
Not all brands are convinced on the return on influencer marketing, but Volvo isn’t one of them: 8 Stats From Volvo Show Why Instagram Influencers Can Drive Great Branding from Christopher Heine for AdWeek. And that’s with the FTC’s new guidelines and the new format of clearly sponsored Instagram posts.
“Summarized, the process for determining what shows up in the LinkedIn feed is this:
- Content is classified as Image/Text/Video/Long Form/Link
- Depending on the classification, content is then distributed to a sample of the users’ connections
- Once placed in front of these people, different actions have different weights to determine whether the post should be either (1) demoted because it’s low quality or (2) shown to more people because it’s high quality
- Editors then review the content to see if it’s worth distributing beyond that users’ network”
The latest in platform updates:
And here are the highlights of platform updates we’ve seen this week.
- Snapchat will let brands measure its ads’ impact on sales, results against rivals [Tim Peterson for Marking Land]
- Facebook will let brands target ads to people who RSVPed to their Pages’ events [Tim Peterson for Marking Land]
- Facebook Updates News Feed to Penalize Non-Mobile Optimized Websites [Andrew Hutchinson for SMT]
- Facebook begins testing Stories on the desktop [Sarah Perez for TechCrunch]
- Facebook’s latest News Feed change could push more publishers to Instant Articles [Kurt Wagner for Recode]
- How to Use LinkedIn’s New Images in Comments to Help Boost Your Presence [John Nemo for SMT]
As always, thanks for reading and have a great weekend!
Image source: The Found Animals Foundation.