We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
On the eternal strategies and the brand new
Find some comfort in an ever-changing world with these 5 eternal marketing lessons you can hang your hat on from Dave Davies for MarketingLand.
As for the new, Shareen Pathak takes a look at how influencers are building communities to get around Instagram’s algorithm in Podghazi: Instagram influencers use comment collusion to game the algorithm.
On content marketing
If Netflix is any indication, people today enjoy bingeing on content. Can you translate that to content marketing? Sean Schroeder explores How Marketers Can Create Binge-Worthy Content Experiences for the Content Marketing Institute’s blog.
“After parsing through 201 brands, 60,000 videos, and 293 video campaigns, L2 identified three main video content archetypes: Micro-Targeting, Scaled Engagement, and Mass. Each category conforms to particular levels of spend and engagement, and depends in part on the size of brands’ budgets, along with their utilization of each social platform. The relationship between spend and reach is detailed in this interactive scorecard, which depicts video spend and reach across 164 brands.”
On platform updates
And finally, all the new things we’ve seen popping up this week.
- LinkedIn Gets Into Video [Kumail Mukadam for L2]
- LinkedIn Provides Capacity to Add Multiple Images in a Single Post [Andrew Hutchinson for Social Media Today]
- First Facebook TV Episodes Are Said to Be Ready for Mid-August [Sarah Frier and Lucas Shaw for Bloomberg Tech]
- Facebook Live now supports 4K streaming for 360-degree video [Nick Statt for The Verge]
- Facebook launches Groups for Pages: what brands need to know and consider [Patricio Robles for Econsultancy's blog]
Thanks for reading and have a great weekend!
Image source: The Found Animals Foundation.