We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
On all things video
If you have limited resources and you need to choose one, this piece helps you decide on Snapchat or Instagram Stories: Which is Better for Your Business? from Andrew Hutchinson for Social Media Today. The bottom line?
“Really, it comes down to your target market and their interests – and in how you use the Stories options on each platform to create resonant, interesting material that appeals to those users.”
“Instagram’s video engagement far outpaced other social media platforms at 16%, compared to parent company Facebook’s 1.5% and YouTube’s 0.3%, according to a report released last week by benchmarking firm L2 Inc. Based on total views, however, Facebook led the way with 18.8 million, followed by YouTube at 14.8 million with Instagram trailing at 5.2 million.”
As for live streaming? For Some, Live Streaming Video Is Already a Constant from eMarketer.
On influencer marketing
A good read from Lyle Stevens for Adweek on How Brands Can Mitigate Influencer Marketing Risks.
On the latest platform updates
And here’s our roundup of this week’s platform updates:
- 5 Facebook Updates and Tests Spotted This Week [Andrew Hutchinson for SMT]
- Facebook is getting ready to test paid subscriptions with publications [Lucia Moses for Digiday]
- Instagram Adds Video Replies to Stories, Increases Pressure on Snapchat [Andrew Hutchinson for SMT]
- LinkedIn starts letting people natively upload videos that play automatically [Tim Peterson for Marketing Land]
Thanks for reading and have a great weekend!
Image source: The Found Animals Foundation.