The Week in Social #263

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics

On all things video

If you have  limited resources and you need to choose one, this piece helps you decide on Snapchat or Instagram Stories: Which is Better for Your Business? from Andrew Hutchinson for Social Media Today. The bottom line?

“Really, it comes down to your target market and their interests – and in how you use the Stories options on each platform to create resonant, interesting material that appeals to those users.”

Wondering where to concentrate your video efforts? Take a look at the latest numbers from L2: Instagram rules video engagement as covered by David Kirkpatrick and Natalie Koltun for Marketing Dive.

“Instagram’s video engagement far outpaced other social media platforms at 16%, compared to parent company Facebook’s 1.5% and YouTube’s 0.3%, according to a report released last week by benchmarking firm L2 Inc. Based on total views, however, Facebook led the way with 18.8 million, followed by YouTube at 14.8 million with Instagram trailing at 5.2 million.”

As for live streaming? For Some, Live Streaming Video Is Already a Constant from eMarketer. 

streaming video

On influencer marketing

A good read from Lyle Stevens for Adweek on How Brands Can Mitigate Influencer Marketing Risks.

On the latest platform updates

And here’s our roundup of this week’s platform updates:

Thanks for reading and have a great weekend!


Image source: The Found Animals Foundation.