We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
On all things content
One brand’s case study on How video ad quality affects campaign performance on Facebook from Aden Andrus for Marketing Land might give you some ideas for new approaches to take for your own brand.
This dive into How Food52 successfully combines content and commerce from Nikki Gilliland for Econsultancy’s blog also covers community building and how UGC can help build campaigns, products and more. Definitely worth a read.
If your brand is considering working with an influencer, brand advocate or even just an employee to host an Instagram takeover, here are 8 key steps for a successful Instagram takeover from Cley Williams for Marketing Land.
On customer service
Social media- and particularly Twitter- are now the first place many customers now turn when they’re unhappy with a brand, so here’s How to Nail Customer Service on Twitter (Plus 8 Brands Who Have) from Jessica Swanda for Social Media Today.
On the latest platform updates
And finally, all the latest in platform updates this week that we came across:
- Instagram’s Rolling Out New Tools to Remove ‘Toxic Comments’
- Facebook Continues Video Push, Adding New Group Video App and TV-Like Content
- Snapchat Adds New Creative Tools, Including Links in Snaps
All from Andrew Hutchinson for SMT.
Thanks, as always, for reading and have a great weekend!
Image source: The Found Animals Foundation.