Summer means big budget action movies and smart campaigns to go with them. One of those is Atomic Blonde starring Charlize Theron and Stoli Vodka has partnered with Universal Pictures on a campaign around the film.
Marketing Dive breaks it down:
“Stoli’s multichannel push around ‘Atomic Blonde’ shows how brands can leverage partnerships with media properties in ways that extend well beyond standard product placements — though those are certainly a factor, as ‘Stoli on ice’ is the titular character’s drink of choice. Of the campaign elements, the ’80s-themed Pandora station fits neatly into a trend of incorporating retro-flavored music into marketing to stoke consumer nostalgia, which can often be incredibly potent.
. . .
Stoli’s in-bar activations and retail-themed displays for ‘Atomic Blonde,’ along with the limited edition cups provided through chains like Cinepolis and Movie Tavern, bring an out-of-home element that adds real-world engagement to compliment the digital promotions.”
The campaign also includes a chance to win a trip to Berlin, which is promoted nicely across social channels, giving fans a chance to connect on the platform of their choice.
— Stolichnaya Vodka (@Stoli) July 13, 2017
Cheers to a well-executed summer campaign.