A lot of companies sell shirts based on pop culture moments, but few put as much care into their products as Jordanené, a small company based in Brooklyn:
“All of our products are sweatshop-free and screen printed by us in Brooklyn. Our designs are hand-lettered with a traditional brush and ink. The aprons and crayon bandoliers are sewn by real people across the East Coast.”
That kind of effort is increasingly appreciated by consumers, who want the brands they do business with to reflect their personal values.
They’ve brought this same care to their customer approach too; if you post a photo of yourself on Instagram wearing one of their designs and tag them, you might just find a message in your inbox with a small delight:
$5 isn’t a huge amount, but it makes the customer feel appreciated, especially for a gesture as small as a tag. And it just might push a potential purchaser over the line for a shirt or a mug they’d been eyeing.
The lesson? Think of small ways to brighten your customers’ days.