The Week in Social #261

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics

On all things content marketing

It’s easy to get caught up in your own head and make things more complicated than they need to be. Enter: A Simple Content Marketing Case Study That Works from Jay Baer for Convince & Convert. 

“You already know what questions your customers have, and you probably know how to help them with your answers. Worry less about complex content playbooks, and just start there.”

And here’s a great lifehack to bookmark for Social Media Managers who might suddenly find themselves smartphone-less but needing to update Instagram: How to Make Awesome Instagram Posts on Desktop from Jim Dougherty for Cision’s blog.

On brand building and influencer marketing

If you want to engage in meaningful influencer marketing- meaning actually building relationships with the influencers you’d like to work with- here are 10 Ways To Build Powerful Connections With Influencers from  Joe Elliott for Jeff Bullas’s blog. (Spoiler alert: Be a person.)

Want more on influencers? Check out 11 impressive influencer marketing campaigns from Nikki Gilliland for Econsultancy’s blog and according to a recent study, Influencers Make Difference in Cause Marketing Campaigns as  Jon Gingerich covers for O’Dwyer PR’s blog.

Want your customers to fall in love with you? When it comes to building brand infatuation, easy does it says Mike Sands for Marketing Land. Basically: Store the right data and keep it on hand to keep your customers happy, but don’t be creepy. It can be a delicate balance.

Finally, keep your employees happy this summer with these 7 Secrets to a Happy and Productive Summer Workplace from Michele Litzky for PR Couture’s blog.

On platform updates

There’s always something new, like Instagram’s Developing a New Lists Feature for Private Sharing [Andrew Hutchinson for Social Media Today] and Snapchat’s newest feature is also its biggest privacy threat [Dani Deahl for The Verge]. The latter is an important read for anyone before they opt into Snapchat’s new Snap Map.

Thanks for reading, and have a great 4th of July holiday next week if you’re in the U.S.!

Image source: The Found Animals Foundation.