We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
On what brands need to know
We talk about articulating your brand values now more than ever because More Than Half of Consumers Now Buy on Their Beliefs, 2017 Earned Brand Study Reveals from Edelman. Check in with your target audience to see if they fall in any of these categories:
“Belief-driven buyers also fall into a desirable demographic for many marketers: younger and higher-earning. The majority of Millennials buy on belief (60 percent), as do more than half of Gen Zers (53 percent) and Gen Xers (51 percent). In addition, the top quartile of earners over-index as belief-driven buyers (57 percent). Belief-driven buyers are most active in developing countries, such as China (73 percent) and India (65 percent), and they comprise around half of consumers in established markets such as France (50 percent) and the U.S. (47 percent); 66 percent of American Millennials buy on their beliefs.”
For brands working with influencers on Instagram, here’s What Brands Need to Know About Instagram’s New ‘Paid Partnership’ Feature from Caitlin Burgess for the TopRank Marketing Blog.
On crisis comms and content marketing
It can’t be said enough: You need a social media crisis communications plan. Here’s How to Clearly Define Your Social Media Crisis Plan from Gini Dietrich for Spin Sucks.
On all the latest platform updates
And to be sure you’re on top of all of this week’s platform feature updates, we rounded them up for you:
- Instagram Stories daily audience hits 250M, adds live Story replays from Tim Peterson for Marketing Land
- Tumblr rolls out new content filtering tools with launch of ‘Safe Mode’ from Sarah Perez for TechCrunch
- And Snapchat’s Snap Map plots Stories by location but not ads (yet) also from Tim Peterson for Marketing Land
As always, thanks for reading and have a great weekend!
Image source: The Found Animals Foundation.