The Week in Social #259

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics

On Facebook and Instagram strategy

Considering an Instagram takeover? Then you’ll want to read Hosting and Promoting an Instagram Takeover in Seven Easy Steps from Eden Spodek for Spin Sucks.

If you’re considering working with an Instagram influencer and are curious about micro-influencers, Nikki Gilliland has a comprehensive piece on who they are, how to find them and more for Econsultancy’s blog: Micro-influencers: How to find the right fit for your brand.

Struggling with Facebook? Social Media Today asks experts for advice in Ask SMT: What are the Secrets of Facebook Success Today? from Emma Wiltshire.

On everything else

A good thing for marketers to pay attention to, via Marketing Charts: The Most Bothersome Aspect of Brand Marketing Is…

“Consumers don’t necessarily dislike advertising – in fact, in some instances they like it. But what really irks them most about brand marketing is false or misleading advertising, according to a new CMO Council study [download page] produced in partnership with Dow Jones. In fact, this is the single biggest bother with brand marketing, per the consumers surveyed, far ahead of irritating TV commercials and brands not keeping their promises.”

CMOCouncilDowJones-Most-Bothersome-Aspect-of-Brand-Marketing-June2017

Pair with this piece from Marketing Land by Amy Gesenhues: 37% of consumers say ads placed next to offensive content impact brand perception.

If you’re feeling outpaced by the big guys, here’s How Your Small Business Social Media Can Compete from Heidi Cohen‘s blog.

On platform updates

In new updates this week, Instagram’s Archive feature is now available for everyone to hide embarrassing old photos, per Jacob Kastrenakes for The Verge.

And in possible updates that could put brands, influencers and the FCC at ease, Instagram is testing a new way for celebrities and influencers to identify their sponsored posts from Anthony Ha for TechCrunch.

Thanks for reading and have a great weekend!


Image source: The Found Animals Foundation.