The Week in Social #257

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics

On content marketing

If your content marketing approach could use a shakeup, check out How to Create a Winning Content Marketing Playbook from Justin Gray for Convince & Convert.

And to maximize the impact of the content that you create, always ask: Where is the best place to post your content? Rachel Lindteigen breaks down the specifics for Marketing Land. (Hint: You need to think about what your goals are for each piece.)

On everything else

For some psychology you can apply to your own marketing strategy, read 7 Ways Facebook Keeps You Addicted (and how to apply the lessons to your products) from Jeff Bullas’s blog. A takeaway?

“Design for the behaviour and not the outcome. That specific behaviour could be a tiny habit.

. . .For many using Instagram is now a habit.”

While influencer marketing may be a current hot trend, it can still stand to learn from tradition. Ian Wu gets into What influencer marketing can draw from traditional media tactics for Mobile Marketer.

And finally, the big yearly report is out and Andrew Hutchinson breaks out the highlights for Social Media Today: Mary Meeker Internet Trends Report 2017 – The Outlook for Social and Digital Marketing.

That’s it for this week. Thanks for reading and have a great weekend!

Image source: The Found Animals Foundation.