Owned media is at the core of every effective social media strategy. Your accounts should be the center of everything you do in social media, both paid and organic. But how much do you really know about how you’re doing? Are you getting the most from your social content? Are you confident that you’re reaching your target audience as effectively you could be?
We’re excited to announce the first in a series of updates we’re making to help you perfect your social media presence.
As of today, we’ve seriously upgraded the Union Metrics Twitter engagement reporting to include actual impressions, likes, clicks and other engagement metrics. Find out which tweets are driving the kinds of engagement you’re looking for. Learn exactly what works (and what doesn’t), so you can create more impactful content and better reach your audience.
Read on for more or log into your account now.
Even better, your social reporting is now even easier than before. With all your owned Twitter analytics in one place in Union Metrics (and alongside all your Instagram and Facebook analytics, as well as as your social listening and campaign monitoring), you’ll be able to produce the reporting you need for all of your stakeholders – bosses, clients, influencers, sponsors – in just a few clicks. No more jumping back and forth between tools. Save time on reporting that you can put to better use, like crafting new content and planning future campaigns.
And for the first time side-by-side, you can now see how your actual impressions compare to your potential impressions across your account. To fully understand how effective your content is, you need to know how your actual impressions compare to your potential impressions. How much of your potential audience are you actually reaching? It’s probably not as much as it could be, so use the insights you get from your Union Metrics account to see how you can improve.
This is just the first step in our efforts to make sure you’re getting the most from your owned media. There’s a lot more coming this summer.
Get started by checking in on your account Trackers. If you haven’t connected them with Twitter credentials, you can do that now to get this new reporting. If you haven’t set up Trackers for all your Twitter accounts, now’s the time!