A Social Media Manager’s review of social media podcasts

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her to cover? Find her on Twitter @SparkerWorks


Just as everybody once had a blog, now everybody has a podcast. And just as those blogs vary wildly in quality, so do the podcasts. I listened to a whole bunch of them so you don’t have to.

Let’s jump in.

Podcasts I recommend

I tried out a lot of different social media marketing and marketing-oriented podcasts over the past few weeks to write this post and I’ve only subscribed to one: Neil Patel’s Marketing School with Eric Siu. It’s around 5 minutes a day, making it easy to absorb a new lesson and have some actionable things to try if it covers a subject you’re curious about. It’s also not so long that you’re unwilling to listen to learn something new if it’s not directly relevant at the moment.

With the majority of podcasts hitting in at the 40 minute to one hour mark, this one is refreshing in its brevity. (And a lot of that hour or so seems to revolve around the guest and the host congratulating each other on how amazing they are.)

The other podcasts I subscribe to aren’t directly related to marketing or social media marketing, but I find it’s a good thing to break out of industry talk in order to think of new approaches to content and storytelling. My favorites are Freakonomics, StarTalk Radio, The Infinite Monkey Cage, Tell Me Something I Don’t Know and Welcome to Night Vale.

I also subscribe to NYT’s The Daily and NPR’s Up First to keep up with the news.

Specific podcast episodes I recommend

There’s only so much time in a day so we can’t subscribe to every remotely relevant podcast and listen to every single one of its episodes. For the busiest among us, here are some standout episodes I think are worth listening to regardless of your specific role or industry.

What are your favorite podcasts? Got a good one I missed? Come tell me all about it on Twitter @SparkerWorks.