10 minutes isn’t a lot of time, but you can check in on the most important parts of your social media presence and build a sustainable routine based on this checklist when you’re swamped.
We definitely encourage you to download our latest ebook for the 30- and 60-minute checklists so you can more thoroughly keep tabs on your social marketing efforts when time allows. Sometimes you’ll have to carve out this time to get the most out of your social presence for your brand, scheduling it in your calendar like any other important meeting or appointment.
On your absolute busiest days, or if you’re just getting started with social media, our 10-minute checklist will help you cover everything you need to do. It includes the very basics of what you should be paying attention to every day. Start at the top of the list and work your way down until you run out of time. The most important items come first. If you happen to find yourself with more time after going through this list, take a look at the 30-minute checklist in our ebook and see what else could help your accounts.
Checking for mentions and questions should be your first priority every day, at least three times a day. Pro tip: Publicly post the hours you will or won’t be available, so your customers will know when to expect a faster response and when they might need to wait or find another way to contact you instead.
Some people check in as soon as they wake up in the morning, but definitely make your public social accounts the first thing you check once you get into the office, in case customers in other time zones had any requests overnight. Be sure you check in at least once in the middle of the day, while many of your customers are awake and likely to have questions. And then be sure to check in at least once before you leave the office and consider letting any non-urgent requests know you can get back to them first thing in the morning. In many cases, your customers just want to be heard; knowing when you’ll get back to them can keep them from getting annoyed at a lack of response and blowing up at your account overnight.
Respond to time-sensitive or urgent mentions first, then go through the rest. This will likely take the majority of your time. With the time that’s left, move on to the rest of the list.
Double-check that you have all of your posts for the day planned and scheduled; set alarms as necessary to remind you to post (on Instagram, for example, you can create drafts but not schedule them in advance).
Check and respond to non-direct mentions of your brand. You should have keyword monitoring set up (this can be as simple as a few columns on TweetDeck or a more sophisticated listening setup with a product like Union Metrics), so take a look at those mentions at least a few times a week.
Take a look around at your wider social feeds to find relevant content to re-share or interact with as appropriate. This can help you find new content to post later in the day or week, as well as generate engagement with your accounts.
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