We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
On getting organized
“The choice of your priorities and your specific planning deadlines will not be as artificial or as stressful if you treat planning as an ongoing, iterative process that’s part of your every day reality.”
And if it’s social media in particular that’s eating up a disproportionate amount of your time, here’s How to Make Social Media and Distractions Less of a Time Suck from David J.P. Fisher for Spin Sucks.
On content and influencer marketing
You want to come across as informative but also human in your brand voice and that can be a tricky thing to balance. Here’s a take on The Right Way to Balance Business and Fun in Your Content Marketing from Marcus Varner for Convince & Convert.
New platform updates
There were a ton of new features announced this week, so we gathered them up for you in one place for easy reference:
- Snapchat introduces custom Stories for capturing group moments with friends from The Verge by Casey Newton
- Instagram rolled out a location Stories feature, just like Snapchat’s location Stories feature from Recode by Kurt Wagner
- Facebook enables all Pages to add guests to Live broadcasts on iOS from MarketingLand by Tim Peterson
- Instagram deters deletion with reversible “archive” option from TechCrunch by Josh Constine
That’s it for this week, and have a great weekend! And a great long holiday weekend if you’re in the U.S.
Image source: The Found Animals Foundation.