The Week in Social #255

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics

All about Facebook

If you’re looking to increase your reach on Facebook (and who isn’t), you’ll want to read how to Counteract Facebook’s Algorithm Changes to Reach More than 2% of Your Fans from Andrea Miller for Business 2 Community.

If you’re one of the publishers that has been taking advantage of a Facebook Live loophole by playing videos that aren’t actually “live” but require audience interaction to vote in a poll etc, know that Facebook moves to punish Live videos that aren’t actually live from Peter Adams for Marketing Dive.

On influencer marketing

Influencer marketing is getting popular enough to start experiencing some real growing pains. Here’s How marketers can weather influencer marketing’s messy puberty phase, another great piece from Peter Adams for Marketing Dive.

If you’re thinking of launching a program to connect your brand advocates and ambassadors, here’s 10 Things to Remember When Creating a Brand Ambassador Program from Mack Collier.

And everything else

And finally, not everything needs to be “snackable” as Katie Wolf covers for Social Media Today: Yes, Long-Form Content Still Works — Here’s Why.

“Anyone can do some quick Googling and write a cursory overview on almost any topic, but the companies that can produce a cutting-edge guide, eBook, or white paper – they stand out as the ones who really know what they’re talking about.

By publishing long-form content that does a deeper dive on the subject, your customers learn that you don’t just have basic industry knowledge; you’re an expert. It conveys that you have the experience and have done the research to have a command of the subject that your competitors lack. That’s what leads your prospects and customers to trust you and to come back to your website for more content (and, ideally, to eventually purchase your product or service).”

That’s it for this week and thanks for reading!

Image source: The Found Animals Foundation.