The Week in Social #254

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics

On video marketing

If you’re planning to live-stream your next event, Michael Brenner shares a Step-by-Step Guide for Making Your Next Event’s Livestreaming Video a Success for Marketing Insider Group’s blog. Why should you live-stream an event? Aside from keeping attendees interested in your event before, during and after it, you also tap into audiences who aren’t able to attend or who maybe aren’t convinced they should:

“Of the people who watch your livestreamed event video, 30% are likely to attend next year.”

That’s a pretty good boost in attendance numbers.

On influencer marketing

Want to tap into the influencer marketing trend but don’t have a ton of resources to work with? Tom Pick covers Influencer Marketing on Any Budget: Eight Steps to Develop Your Campaign for V3B’s blog.

And be sure you and the influencer you’re working with disclose your relationship on all posts necessary because the FTC Continues Crackdown on Ambiguous Influencers as Magda Lewandowska breaks down for Social Media Explorer. The bottom line?

“1. Be explicit with your disclosures.
2. Disclosures should be located where they cannot be missed.
3. Don’t try to hide your disclosures in a ‘hashtag jumble.’”

On algorithms and news feeds

If you just pick one interesting read from this week, let it be Stories Are the New Social Media Newsfeed, a fantastic exploration of this idea from Lauren Teague for Convince & Convert.

And if you’re one for mysteries, here’s How Twitter’s Feed Algorithm Works – As Explained by Twitter. Another great breakdown from Andrew Hutchinson for Social Media Today.

Thanks for reading and have a great weekend!


Image source: The Found Animals Foundation.