The Week in Social #252

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics

All about Facebook

For all the latest on How Facebook’s News Feed Algorithm Works (and What’s Coming Next) look no further than that piece from Andrew Hutchinson for Social Media Today.

Also from Andrew Hutchinson for SMT, here’s a new feature to keep an eye out for: Facebook Testing Video Cover Images to Enhance Pages.

On influencer marketing

Here’s a good question from Zontee Hou for Convince & Convert: Is There Such a Thing as Being Too Popular?

“When it comes to influencer marketing, there’s a serious trade-off between audience size and reach. That’s where your brand can benefit from micro-influencers.

Takeaways:

  • Instagram micro-influencers receive double the engagement of accounts with millions of followers.
  • Popchips saw major success leveraging micro-influencers for their northeast launch.
  • Influencer marketing is proving to be less about campaigns and more about building relationships.”

On video marketing

And finally, one last piece on SMT to help you step up your live-streaming game with the right equipment to match your team’s resources: 5 Mobile Livestreaming Setups to Improve Your Video Marketing from Moshe Isaacian.

Thanks for reading and have a great weekend!


Image source: The Found Animals Foundation.