The Week in Social #251

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics

On content marketing

It’s always a good idea to borrow from the competition—  just be sure you put your own twist on it. Here are 6 Things You Should Steal from Your Competitors’ Content Marketing from Katie Wolf for Social Media Today.

Bonus reads from SMT, both on live video content marketing:

On influencer marketing and the FTC

The bottom line? When in doubt, disclose.

For more details, see Your FTC Cheat Sheet for Affiliate and Paid Influencer Campaigns from Ellen Borza for PR Couture.

Be sure it’s something your brand is taking seriously too, as David Kirkpatrick reports that the FTC sets sights on Instagram influencers for Marketing Dive.

On crisis comms

Finally, some big heavy important things, including The Big Question: What Constitutes a Brand Apology? Gini Dietrich asks for Spin Sucks.

Contemplate that as you read Mark-Hans Richer’s piece for ForbesHow To Destroy A Brand In One Easy, But Still Surprising, Lesson. The crux?

“However, if United does not take the larger, and harder, step of baking their brand promise into their experiences and rigorously train to them, it won’t be long until the next violation of their brand promise, one that has likely stretched so thin as to be meaningless.

That is the way to destroy a brand.”

Thanks for reading and have a great weekend!


Image source: The Found Animals Foundation.