We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
On video marketing
If you’d gotten comfortable with Facebook’s video measurements, we’re sorry to be the bearers of bad news. Tim Peterson breaks it down for Marketing Land: Facebook changes some measurements for Pages’ organic videos.
Looking for a simple way to personalize your brand’s video? Here’s one way: How to Produce More Personalized Video by Breaking the Fourth Wall from Mary Nice for Convince & Convert.
On content marketing
Are your content priorities in order? Marcus Varner covers this in Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects for Content Marketing Institute.
“Start by gaining visibility into your current and upcoming work. Define set criteria for determining the priority of new projects (such as a points system or a scorecard), and make sure those criteria align with corporate objectives. Present your plan to management and get buy-in. Then work within the boundaries you set and let no one skirt the rules.”
One day to sort priorities is using this matrix:
Part of your problem might be a sketchy or half-done content plan. Joshua Nite covers the importance of a comprehensive content plan in Content Planning for the Win: 10 Expert Tips to Keep Your Audience Engaged Again & Again for TopRank Marketing’s blog. A key takeaway?
“Keep your content fresh, and fill holes in your editorial calendar, by changing up the content type. Save room for those easy-to-write, sharable listicles, sure. But balance them with thought leader-ish pieces that firmly establish your brand’s point of view. Add how-to articles that are 100% utility. You can even round up useful content from other sources and curate for your audience.”
On security and everything else
We can all get a little lax with security over time, so here are 6 Tips for Keeping Your Company’s Social Media Accounts Secure from Elizabeth Harmon for Social Media Explorer.
Thanks for reading and have a great weekend, everyone!
Image source: The Found Animals Foundation.