Tips for using social media analytics, even if you have no marketing budget

We understand that marketing budgets come in all sizes. In many cases, you might not have much, if any, money to spend on social media yet. And that’s okay!

At Union Metrics, we offer a number of free social media analysis tools that are great to get you started without having to spend anything. And as your business and budget grow, we can grow with you.

So, if your budget for social media is $0 right now, what can you do?

Get quick analysis of any hashtag on Twitter

You can analyze the recent conversation around any hashtag on Twitter with our free Twitter snapshot report. Simply type in your hashtag here, and in just a few seconds, you’ll get a quick report that shows you the size of recent conversation about a hashtag, including the reach and potential impressions, a full tweet transcript, and highlights about the top tweets and conversation participants. See who’s talking, what they’re talking about, and how fast the conversation is moving.

Take stock of your Instagram account

See how your Instagram account is doing with our free Instagram checkup. It takes just a minute, and we’ll give you an overview of your recent Instagram stats, including insights into engagement, fans, content, even the best time to post to your account. It’s a great way to get baseline measurement for your account to see what you’re doing well and where you could improve.

See how your competitors measure up on Twitter

Knowing how your Twitter account performs is one thing, but to put those metrics in context, you should see how some of your competitors perform. With our free snapshot report, you can analyze and Twitter account – even your competitor’s! Try running a report for others in your industry to learn about their reach, who’s tweeting about them, and what they’re saying. You never know what you might learn.

Figure out what to to post more or less of on Instagram

Instagram is one of social media’s fastest-changing platforms right now, so there can be a lot to keep up with. What worked on Instagram a year or two ago might not work as well right now. With our free Instagram checkup, you can see the kind of engagement your posts and hashtags have gotten, what seems to be resonating, and what isn’t. Use this info to decide what to post more or less of in the future.