The Week in Social #246

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics

On all things video

If you’ve been meaning to add video to your content marketing strategy but just haven’t gotten around to it, here are 5 Tips for Adding Video Content into Your Social Media Marketing Mix from Tom Ward for Social Media Today.

If it’s fear of being on video that’s holding you or someone on your team back, check out these Four+ Tips to Help You Get Over Your Fear of Video from Gini Dietrich for Spin Sucks. Small things like lighting, the angle of how you’re filming and general familiarity with the app you’re using can all add up to make a video more or less compelling. Test things out from a more low-stakes account (such as a personal account) before you stream or record for your brand.

eMarketer has Four Key Things to Know About Digital Video Now:

“Facebook and Snapchat are pushing hard into areas such as live video, premium programming and connected TV. As Facebook continues to build its presence in live video, it is moving aggressively in other related areas. Snapchat is also aggressively pushing a videocentric strategy by working with a series of partners. Meanwhile, full-episode players are building on their strengths, venturing into new areas such as live TV.”

us digital video viewers and penetration emarketers

And should you decide live-streaming is where your brand needs to go with video, first familiarize yourself with Dev Sharma’s piece for Spin SucksSeven Reasons Live Video is the Hardest Form of Content Marketing. Knowing the challenges before you take on a new content format can make for much smoother sailing.

On influencers and community building

Finally, this great piece from Chantal Tode for Marketing Dive goes in-depth into how E.L.F Cosmetics used micro-influencers and an IRL event to build a stronger online community they continue to nurture: How E.L.F. Cosmetics builds community and drives results with micro-influencers. Great advice for any brand looking to build and sustain an online community.

Thanks for reading and have a great weekend!

Image source: The Found Animals Foundation.