The Week in Social #244

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics

On live-streaming, especially Facebook Live

For B2B brands who want to start incorporating live-streaming into their video marketing but aren’t sure where to start, check out 8 Creative Ways to Use Live-Streaming for B2B Brands from Matt Lee for Social Media Today.

You’ve probably heard that Facebook is now encouraging longer video, so here’s Why longer Facebook Live streams mean more engagement from Carla Marshall for Marketing Land.

“Even with a hefty promotional push beforehand, it can still sometimes take time for your audience to find your live stream. So, the longer you can keep the broadcast live, the higher the chances are for viewers to find you.”

20 minutes is the recommended minimum length to shoot for.

Publishers might be pulling back on Facebook Live, but the honeymoon isn’t over for everyone. Tanya Dua writes about why Marketers are still into Facebook Live for Digiday.

On influencer marketing

In possible platform updates, Instagram Testing Out Partner Tags to Improve Influencer Marketing Transparency as Andrew Hutchinson covers for SMT. This would be a great idea, especially considering Marketers ‘Unaware’ of FTC Social Media Guidelines Regulating Influencers, according to this report from eMarketer.

influencer marketing ftc

Like we always say: When in doubt, disclose. (Because just telling the FTC you weren’t aware of their guidelines isn’t going to be enough to save your brand from a potentially hefty fine, and possibly more.)

Finally, John Stevens covers 5 Core Tips for Perfecting Your Influencer Marketing Strategy in 2017 for Social Media Examiner. We’d add to this: Follow the FTC guidelines for disclosure and make sure the influencer you’re working with does too.

Thanks for reading and have a great weekend!

Image source: The Found Animals Foundation.