Last week we looked at a preview of the conversation around the Oscars on Twitter and learned about WalMart’s advertising campaign that featured a series of short films created around a receipt (#TheReceipt). Each one had a different director, each known for different types of film storytelling, and attempted to tell the story behind- you guessed it- a receipt of seemingly random items from WalMart.
And each film was indeed very different.
The big takeaway? When you’re a brand as big as WalMart and you have enough resources to experiment with something new like this, it’s worth it even if your campaign isn’t a complete sensation. As long as you learn more about what your audience likes and wants to hear from you, that’s valuable information to take not only into your next campaign but into your regular content marketing as well.