We recently covered 3 ways to use competitive intel from social media and wanted to build on that for a deeper understanding of how regular looks at competitive intel can inform and improve your social strategy. Got questions? Find us on Twitter @UnionMetrics. Improve your strategy from how you measure up to your competition As weMore

Are two brands better than one? They can be when it comes to a social contest, using their combined audiences to pull in more attention and traffic that hopefully ends in some new enthusiastic fans and followers for each other. Guinness and Airbnb are currently engaged in just that, teaming up to give away aMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things video If you’ve been meaning toMore

Get more from your Instagram account! Wondering how you can get more engagement with your Instagram posts? We have a few tips to help you get more out of all the hard work you’re doing. First, if you haven’t yet, run your free Instagram checkup (or refresh it here). Then come back here and read the followingMore

We asked our ATX team for some of their highlights from their SXSWi 2017 and here were their takeaways. Were you in town? Tell us about your takeaways on Twitter @UnionMetrics. On women in tech Our Sales Rep Frankie was really impressed with The Female Quotient’s Girls’ Lounge. Their mission is to create equality in theMore

Webinars may not be the sexist of things, but they are often very helpful and informative. Or at least that’s what we’re aiming for, so definitely always let us know if there’s a topic you’d like us to cover in a webinar or on our office hours on Facebook Live! You can always find usMore

You put a lot of time and effort into your social strategy: Researching, posting, measuring, and more. It can be incredibly frustrating when all of that time and effort doesn’t seem to be paying off. But how do you know when to be patient and when something just isn’t working? We’ve got some tips coveringMore

It’s not VisitScotland’s first time in Campaigns We Love and that’s because they keep coming up with engaging campaigns designed to draw travelers in. Their latest is more immersive than ever while requiring little effort on the part of the participant: Simply download their new free app and you can “experience some of Scotland’s mostMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing Familiar with the concept of contentMore

What do you measure on social media? There are so many metrics you could pay attention to, but who has time to track – and improve – 50 different things? It’s better to monitor your progress against a smaller set of important goals, versus monitoring everything under the sun to see what sticks. Not sureMore