Get more from your Instagram account! Wondering how you can get more engagement with your Instagram posts? We have a few tips to help you get more out of all the hard work you’re doing. First, if you haven’t yet, run your free Instagram checkup (or refresh it here). Then come back here and read the following tips.
1. Find the best time to post. First, use your checkup to get a baseline – of the posts you’ve shared in the past month, when have you posted that’s gotten the most engagement? We know most of a post’s engagement will happen in the first 12-13 hours after posting, so you want to make sure you post to optimize those first 12 hours. In this case, late nights around 11pm have performed well, but this account hasn’t posted a lot in the past month, so she could be missing some better times.
Over the next few weeks, try posting at different days or times to see if you can find other times that resonate. Posts in the evenings tend to do well, but your audience may be active before or later. Refresh your checkup to identify those times where your content gets more engagement and start doing more of that.
2. Find the hashtags you can use to reach a wider audience. On Instagram, hashtags are the key to discovery. They get your content in front of relevant audiences looking for a specific kind of content. Of the hashtags you’ve used recently, which ones were on your most popular posts? Try using those more often.
Even better, try using a variety of new hashtags (and mix them up – don’t use the exact same set on each post) to see what else resonates. After a few weeks, you’ll have discovered some new hashtags that result in more engagement by putting your posts in front of the right people.
3. Learn how large your activated audience is. You already pay attention to how many followers you have. But do you know how many people actually interact with your posts? If you’re like most of us, a much smaller group of people actually like or comment on our posts than follow us.
In the above example, 218 people have interacted with one of this person’s posts, but she has 354 followers. What’s your ratio of followers to engagers? There’s no correct ratio here, but you should keep track of what yours is so you can be sure it’s not shrinking. Posting regularly, using hashtags, and sharing a mix of different kinds of content (photos and videos, different subjects, some with people and some without) will help you grow your activated audience.
Good luck! As a reminder, you can run a free Instagram checkup here.