The Week in Social #243

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  

On influencers and platform updates

Here’a great window on what it’s like to work your way up to becoming an influencer, from someone currently undergoing the process: Becoming an influencer: Notes from a fledgling travel blogger by Nikki Gilliland for the Econsultancy blog.

And if you’ve noticed a new post format popping up on your Instagram feed this week, but haven’t had time to investigate, get the details in Instagram’s carousel format can now include more posts, be used outside of ads from Tim Peterson for Marketing Land.

On all things video

These stats from eMarketer- Most Millennials Have Watched Live Video Online- should not shock you, but should remind you to work some video into your content marketing already if you haven’t and millennials are your target audience.

millennials live video

“The data points to the challenges of using live video for marketing purposes—or even the challenge of getting started. It should be noted, however, that it took marketers years to embrace YouTube, Facebook and Twitter, largely for the same reasons that make live video, in its current incarnation, problematic. As social media platforms, brands, publishers, media companies and consumers get more used to live video and figure out more effective ways of using it, a clearer case for monetization is likely to emerge.”

For marketers that want to get started with live video but don’t have a ton of resources, here’s How to Start Live Streaming on a Shoestring Budget from Mark Miller for the Marketing Insider Group blog.

And here are Five Questions to Answer When Creating a Video Campaign from Chris Bondhus for MarketingProfs.

Brands can also consider starting short and sweet. Check out 10 seconds or less: A primer on extra-short video marketing from David Kirkpatrick for Marketing Dive.

That’s it for this week. Thanks for reading and have a great weekend!


Image source: The Found Animals Foundation.